Pedro Tonhozi de Oliveira

Pedro Tonhozi

Pedro Tonhozi


About Me

Entrepreneurship Assistant Professor

Pedro Tonhozi de Oliveira is a Visiting Assistant Professor of Entrepreneurship and Innovation at Western Kentucky University. Prior, he was a postdoctoral fellow in the Department of Global Entrepreneurship and Innovation at the University of Missouri-Kansas City's Henry W. Bloch School of Management. He earned a Ph.D. in Entrepreneurship & Innovation and Telecommunications & Computer Networking from the University of Missouri-Kansas City in 2017; and a Bachelor’s in Electrical Engineering from the Federal University of Parana in Brazil in 2011. Before entering academia, he worked as project manager at an Internet Service Provider and Oil & Gas company.

Pedro's expertise spans the entrepreneurship field, focusing on entrepreneurial crowdfunding and finance, new product development, Bayesian, web data collection and big data. He has publications under review on top FT50 journals like AMJ, ET&P, and JMS. He has presented his research in top conferences including RENT, Babson, Academy of International Business, SEE, and the Academy of Management. He also is the chair for the most important Brazilian Research Conference outside Brazil. He is fluent in English, Portuguese, and German.

Personal Information

  • NamePedro Tonhozi de Oliveira
  • LocationWestern Kentucky University
  • OfficeGrise Hall, 234A
  • Address1906 College Heights Blvd.
  • AddressBowling Green, KY, USA
  • Emailpedro.deoliveira(at)
  • Phone(+1) 270 745 6864


Big Data

Research on the impact of big data in the creation of entrepreneurship opportunities.


Crowdfunding has changed the way entrepreneurs access resources. My research answers questions regarding gender, herding, speed to goal, and international constraints.

Technology Innovation

How technology has impacted the creation of new ventures.

Entrepreneurial Intentions

What motivates someone to start a new venture.


Introduction to Entrepreneurship


Small Business Management

Small Business Management.

Creating the Enterprise

Creating the Enterprise.

New Product Development

New Product Development.


My Resume


  • Visiting Assistant Professor

    Western Kentucky University, Bowling Green, KY, USA

    Teaching Introduction to Entrepreneurship, Small Business Management, and International Entrepreneurship.

    PRESENT 2018
  • Post-doctoral Fellow

    University of Missouri-Kansas City, MO, USA

    Postdoc fellow in the Department of Entrepreneurship & Innovation. Teaching New Product Development and Creating the Enterprise. Responsible for the RooJump Idea Competition.

    2018 2017
  • Graduate Teaching Assistant

    University of Missouri-Kansas City, MO, USA

    Teaching Introduction to Entrepreneurship.

    2017 2014


  • Doctor of Philosophy

    University of Missouri-Kansas City, MO, USA

    Interdisciplinary program in Entrepreneurship & Innovation and Telecommunications and Computer Networking.

    2017 2013
  • B.Eng. Electrical

    Federal University of Parana, Curitiba, PR, Brazil

    Electrical Engineering degree with emphasis in Power, Electronics and Telecommunications.

    2011 2007
  • ERASMUS World Exchange

    Leibniz Universitat Hannover, Germany

    One year exchange program with the University of Hannover.

    2009 2010

Research Skills



Big Data


Artificial Inteligence




Teaching Skills

Video Creation


Study Case


Flipped Classroom


Experiential Learning



  • All
  • 2018
  • 2017
  • 2016

Contact Me

Let's Talk

1906 College Heights Blvd. Bowling Green, KY 42101
(+1) 270 745 6864